Brand Manager (m/w/d), Salon, Global

The role:

As a Brand Manager with Kao, you will be responsible for the implementation of a brand vision and strategy of masterbrands, subbrands and category to deliver a robust, cross functionally and globally aligned 3-5 year product initiative calendar, including all relevant marketing mix elements to meet long term net sales and profit goals.

This is a permanent, full-time position based in Darmstadt (hybrid working model).

You will:

• Execute global strategy with dedicated 3-5 years New Product Development (NPD) master plan for master plan for regional execution (EMEA, AM and/or ASIA)
• Execute aligned NPD plans and brand strategy with internal and external stakeholders for the short- and midterm planning
• Ensure NPD master plan delivers against global and regional net sales and profit targets, support line manager to adjust in case of miss.
• Development of global or regional specific product concepts and execution of the entire Marketing Mix. Execution of business analyses (sales, profitability, etc.). Market monitoring & evaluation and competitor analyses (e.g. assessment of data, interpretation of developments, identification of business opportunities).
• Responsible for insight generation: analysis of stylists and salon clients Initiation of market research projects and interpretation of the results
• Management, coordination and supervision of projects in respective areas of responsibility, in collaboration with internal stakeholders (e.g.R&D, SCM,…). Managment of budget. Managment of agencies.
• Develop communication /brand image campaigns together with Creative & Communication and ensure all masterbrand / subbrand requirements are met.

You have:

• University degree/Master in Business Management with a focus on Marketing
• Several years of professional experience in Brand Management - preferably in beauty / global product management
• Ability to lead assigned multifunctional project teams.
• Ability to manage conflicting parties (Global, Regional, Local, Project Team including RD, GSC, Legal, etc.) and achieve alignment
• Conceptual, strategical and analytical skills, capability of abstract reasoning and creative thinker
• Good technical understanding and high affinity for the product group / hair cosmetics sector
• Highly self-motivated, results-oriented and entrepreneurial
• Excellent knowledge of written and spoken English

Our Benefits:

• Comprehensive healthcare plan including options for family cover, gym memberships, cycle to work scheme and moroe
• Generous holiday allowances with Christmas and holiday bonuses
• Great discounts on Kao products
• The opportunity to develop and progress your career in the wider Kao group