Marketing Manager, AUNZ

Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.

As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.

KAO SALON DIVISION

Remote working environment

Kao is a leading global organisation in the Hair/Beauty & Home Care industries. With over 130 years’ experience in creating innovative solutions for customers, this business will continue to expand.  The Kao Salon Division portfolio includes leading premium haircare brands Goldwell, KERASILK, Oribe & KMS, and presents a unique opportunity for a dynamic Marketing Manager to lead the implementation of the annual marketing plans for Australia and New Zealand. Kao has adopted a flexible approach to the future of work and this role will be based from home, with office space and regular onsite meetings in the Kao Salon Academy (King St, Sydney CBD) with the Kao Salon Team and Kao Salon Clients.  

Working within a high performing, hands on Marketing team, this creative and fast-paced Marketing role reports into the Associate Director of Channel Strategy & Marketing. Ideally you are a Marketing Manager or Brand Manager looking for your next development opportunity with experience in managing NPD and forecasting, activating B2B and B2C promotions, PR and social media, with a passion for haircare, personal care, beauty or fashion.

The successful candidate will be expected to demonstrate a combination of strategic marketing, creativity and a commercial outlook. This role will be accountable for locally implementing the initiatives outlined by the Americas Regional Team, alongside the ideation and execution of localized brand and awareness programs. There will be close collaboration with the Marketing, Sales and Education teams to coordinate the execution of the Regional initiatives, ensuring accuracy of sales and brand messaging.   

You will also be self-motivated, bring strong negotiation skills and be driven to succeed in an everchanging market. You will be able to work autonomously and manage your own KPIs to ensure consistent results.  We are ideally seeking a Marketing Manager with a minimum of 5 years + experience.

Core functions of this role will include:

• Lead the execution of global NPDs and Campaigns, as supplied by the Americas Regional Team. This includes sell-in to the internal team and external salon partners, plus design and implementation of launch plans and creation of launch and promotional materials (working with our regional Graphic Designer)
• Manage all aspects of brand image to both salons (B2B) and consumers (N2C), maintaining established global standards.
• Work with our external PR Agency and Regional Comms Manager to seek out, activate and maximize all PR, Social Media, Sponsorship & Comms opportunities for the brands, in accordance with their individual brand strategies and to budget.
• Support and/or lead the development of key customer trade events and programs that drive increased brand awareness and connection to our brands.
• Analyze and develop a strong understanding of what drives customers and their business needs that lead to opportunities to increase sales. These may include:
  • The salon retail environment and key drivers and learnings from other industries
  • Price positioning of brands
  • Salon and business owners/stylists needs and drivers
• Lead team in the total brand planning process from reporting performance, contributing to objectives and strategies, briefing agencies as required (Above The Line, Below The Line, Digital, PR), setting budgets and recommending the annual marketing plan to deliver sales growth, through to full execution of the plan.
• Lead Local Country forecasting of NPD initiatives (AUS & NZ)

Skills & Experience  

• Self-motivated and driven individual that can work as part of a team and is goal orientated.
• Experience as a proven leader of successful marketing teams or agencies across brand, digital and communications preferred
• Excellent presentation & communication skills and the ability to influence across the organization.
• Hair/beauty/personal care/fashion category experience would be highly advantageous but not essential.
• Business acumen and financial agility
• Strong software experience and use with MS Office (intermediate to advanced Excel) and a passion for marketing analytics.

Working at Kao you'll find the rewards are more than just financial!

Not only will you work alongside inspiring colleagues with a world of experience but you will also have access to great benefits including salary, generous bonus structure, paid parental leave, education assistance, discounted products through our staff shop and wellbeing initiatives.  

We focus on not just our customers, team members and great products, but our society as well.  Kao provides 2 days per year volunteer leave to all employees. 

We will ensure that a successful candidate will have a comprehensive induction, as well as ongoing training and development and investment

How we work: Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community. 

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).